Brief Description
In today's consumerized ecosystem of enterprise, everybody expects information or contents to be delivered in personalized way. And this personalization does not mean only the 'Profile'. It also demands inclusion of interest, likings, skills, recent behavior, trending related topics, usage characteristics etc. And when all these elements are mingled together to deduce a personalized entity for individual or group, that is defined as Persona. In enterprise space, persona building can start from ERP or CRM or Profile DB and can be extended to enterprise Social, KM Base, enterprise IM etc. In some open cultured organizations, this may be even extended to public social or global browsing or e-Commerce behavior. With this broad background, always there are roles whose persona are of similar nature even if the organization background changes. For such popular yet near-to-static cases, EmpFinesse™ offers a pre-casted Persona following the so-called static proforma and comes up with that for usage in several downstream apps. And that bundle of Persona is referred as Persona Factory in EmpFinesse™ Fundamentals.
